Marketing
The TikTokification of Marketing: Do You Even Need a Website Anymore?
Social platforms like TikTok and Instagram have transformed from content sharing sites into complete...
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Marketing
The IKEA Effect: Why Customers Love Brands That Make Them Work
Research shows that customers place higher value on products they help create through their own labor....
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Adventure
Chasing Winter Magic: A Snow-Filled Adventure to Neuschwanstein Castle
My first European adventure took us through knee-deep snow to fairy tale castles illuminated against...
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All Blogs
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Marketing
Transatlantic Marketing Philosophies: Decoding US and French Strategies (2)
24 September, 2023
Vincent Zou
Uncover the art of Cult Loyalty and storytelling in French luxury marketing.
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Marketing
Transatlantic Marketing Philosophies: Decoding US and French Strategies (1)
24 September, 2023
Vincent Zou
Explore the US focus on immediate sales and Benefit Loyalty in consumer marketing.
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IMG_20220703_131430-01
Adventure
Neuschwanstein & Hohenschwangau: Exploring Bavaria's Fairytale Castles Through the Seasons
21 September, 2023
Vincent Zou
Schloss Neuschwanstein and Schloss Hohenschwangau are my favourite castles that I’ve visited.
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